Knott's Berry Farm Strategic Partnership Opportunities

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Strategic Partnerships

Our corporate partnerships are the only place we don't provide a wild ride. When it comes to providing exposure and value to our partners, the only way we know is up.

Each year more than 50 million guests visit our 42 theme parks throughout North America.

Advertising in our parks allows you to deliver your message to millennials, families and children from a variety of demographic, geographic and socioeconomic backgrounds.

From sponsored segments on our in-park TV network, FunTV, to product demos, ads on in-park digital displays, and event activations, there is no shortage of ways to reach our guests.

Partnership Opportunities

Sponsorship

We offer a variety of sponsorship options that help you maximize your exposure and return on investment, and we work hard to integrate brands into the guest experience.

Experiential Marketing

An effective and efficient opportunity to meet one-to-one or one-to-many, perfect for product demonstrations and interactive experiences.

Product Sampling

Our parks provide partners the opportunity to distribute product samples, promotional items and coupons to key demographic targets.

Mobile Exposure

While guests cruise the web on their mobile devices using our free in-park WiFi, our partners can deliver targeted brand messages through video, pop-up, banner ads and more.

Branded Attractions

Your target audience is captive in front of these attractions for a very long time. Let them see your message as the presenting sponsor integrated with the park.

Product Integration

Take your partnership to another level by integrating your product into the park experience.  Reach your target consumer while they are relaxed and receptive.

Ride & Drives

We have a long history of working with automotive brands. Opportunities include advertising on in-park digital displays, printed signage, Ride and Drive events, on-site giveaways and more!

In-Park Displays

Millions of guests visit each year to experience family fun and make memories that last a lifetime. Our parks offer numerous opportunities to reach these guests with messaging on printed and/or digital displays throughout the park. This provides an unmatched backdrop for your brand message.

In-Park Media

Non-Skippable

FunTV's content entertains and informs guests while they stand in line to ride one of 189 of our most popular attractions. Each year, over 25 million guests visit our parks.

Captive & Engaged

FunTV reaches a captive and engaged audience, and a commitment to high-quality content has made a very positive impact on park guests.

Brand Safe

Programming is created with relevance in mind to make sure your brand leaves an impact on guests. Guests enjoy FunTV and rate the digital platform as a positive experience.

Long-Form

Guests spend more than 7 hours with us on a typical day and much of that is spent in front of our FunTV displays.  This high dwell makes long-form content a great fit.